Privacy Policy

Introduction

Flora Guild ("we," "our," or "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, and process your information when you visit our online platform, interact with our services, or place orders for our bespoke flower arrangements, wedding florals, event decorations, or floral workshops. We operate in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws in the UK.

By using our site and services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect various types of personal data to provide and improve our services to you.

• Personal Identifiers: When you place an order, register for a workshop, or contact us, we may collect your name, email address, phone number, and delivery address.
• Payment Information: For online orders, we collect details necessary to process secure payments. Please note that we do not store full credit card numbers on our servers; this information is handled by secure third-party payment processors.
• Order Details: Information related to your purchases, including the type of flower arrangements, workshop attendance, and any special requests.
• Communication Data: Records of your correspondence with us, such as inquiries via our contact form or emails.
• Technical Data: Information about your device and how you access our online platform, including your IP address, browser type, operating system, and pages viewed. This is collected via cookies and similar technologies.

How We Use Your Information

We use the collected data for various purposes based on specific legal grounds:

• To Fulfill Orders and Provide Services (Contractual Obligation): Processing your flower arrangement orders, enrolling you in workshops, and arranging local flower deliveries.
• For Communication (Legitimate Interest or Consent): Responding to your inquiries, providing customer support, and sending order confirmations or updates. With your consent, we may send you marketing communications about new products, services, or events.
• To Improve Our Services (Legitimate Interest): Analyzing website usage to enhance user experience, optimize our online platform, and develop new floral products and workshop offerings.
• For Legal Compliance (Legal Obligation): Fulfilling our legal obligations, such as tax and accounting requirements, and responding to lawful requests from public authorities.

Sharing Your Information

We do not sell your personal data to third parties. We may share your information with:

• Service Providers: Trustworthy third-party companies that assist us in operating our online platform, processing payments, delivering orders, or providing other services (e.g., website hosting, analytics providers). These providers are contractually bound to keep your information confidential and use it only for the purposes for which we disclose it to them.
• Legal and Regulatory Authorities: When required by law or to protect our rights, property, or safety, or that of others.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, we will retain customer order data for a period of up to 7 years to comply with tax and accounting obligations. Communication records may be kept for a shorter period, unless a longer retention period is required or permitted by law.

Your Data Protection Rights (GDPR)

Under the GDPR, you have the following rights regarding your personal data:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure ("right to be forgotten"): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: Where our processing is based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

Cookies

Our online platform uses cookies to enhance your browsing experience, analyze site traffic, and support online ordering functionality. Cookies are small data files stored on your device. You have the option to accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of our service. For more detailed information on how we use cookies, please refer to our Cookie Policy [Link to Cookie Policy - if applicable].

Security of Your Data

The security of your data is paramount to us. We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or damage. However, please remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Flora Guild
• R394, UK
• UK